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10% OFF R&W SCOTT CHOCOLATE COATINGS NEW FROSTINGS FROM RENSHAW CHOCOLATE ALMOND CAKE WALKER HUMPHREY OFFERS Available in 6 flavours and perfect for coating or dipping! See page 13 for more details! Perfect for drip cakes and spreading! Available in chocolate and vanilla. Issue 16 | April 2020 | www.walkerhumphreyltd.co.uk | 01977 682333 April’s recipe of the month supplied by Callebaut. See page 15. We’re got some amazing offers to get you through April. See page 8. NEW POPCORN BROWNIE TRAY BAKE! NEATLY CUT & READY TO DISPLAY - SEE PAGE 2 Bakers’ Blend Your monthly blend of news, offers and more... THE BAKER’S FRIEND SINCE 1963 Inside this issue... WHOLESALE More than just ingredients2 | walkerhumphreyltd.co.uk Bakers’ Blend | April 2020 Freephone: 0800 783 4697 I www.csmbakerysolutions.com Freephone: 0800 783 4697 I www.csmbakerysolutions.com Code Description Size 10186369 Caramel Shortcake Tray Bake 20 x 65g 10186370 Rocky Road Tray Bake 20 x 90g 10186373 Tiffin Tray Bake 20 x 90g New Premium Addition Popcorn Brownie TRAY BAKE Our Baker & Baker Tray Bakes have no trays! Each individual portion is neatly cut and ready to display FlapjackGranolaChocolate BrownieCaramel ShortcakeRocky RoadTiffin Code Description Size 10239182 Popcorn Brownie Tray Bake 24 x 70g 10186379 Flapjack Tray Bake 20 x 90g 10186698 Granola Tray Bake 20 x 90g 10204830 Chocolate Brownie Tray Bake 20 x 75g I’M NEW POPCORN BROWNIE Popcorn Brownie Tray Bake Code: FCP-PBT01 Pack size: 24x70g ONLY £13.99Bakers’ Blend | April 2020 T: 01977 682 333 | 3 Welcome to the April Issue In this issue... with these essentials we would like to reassure you that we also have a huge variety of frozen confectionary and savoury ready to go products available to enable you to focus on the production of core lines such as breads. As well as Easter on the horizon we wanted to let you know that May 9th – 16th sees the return of National Doughnut Week which is sponsored by CSM Bakery Solutions. After the success of last year’s event which raised £32,532 for the UK’s leading charity for children with brain injuries we will once again be supporting this worthwhile cause. Last year your purchases of CSM doughnuts enabled us to raise a fantastic £412 and this year it would be great if we could reach a target of £750 with your support. See page 5 for details on how you can get involved. Turn to the back page to discover the winner of last month’s ‘Spot the truck’ competition and if you fancy being in with a chance of winning £50 off your next order then check out this month’s location and send us your entry. As the publication of Bakers’ Blend is two weeks in advance of you receiving it, we are unable to predict what the situation on coronavirus will be by the time you read this so please visit our social media pages where you will be able to find the most up to date information and remember that we are only a phone call away should you need any information or advice. Have a lovely Easter and thank you for your continued custom. Martin Humphrey, Managing Director 10127 £5 OFF RASPBERRY MILLIONARES CARAMEL 4 RASPBERRY PIE FILLING ONLY £13.49 VEGAN INGREDIENTS FROM DAWN PUKKA STEAK PIES ONLY 75P EACH! What turbulent times our world is currently facing, on the one hand we are all keeping an eye on the ever-changing situation and advice relating to the Corona virus while on the other, keeping calm and carrying on as usual. As a responsible business we would like to reassure all our customers that we have taken the issue very seriously and are following Government guidelines in putting preventative measures in place to protect both employees and customers alike. At the time of writing we have just received the major statement of March 16th from the Government and will continue to monitor the situation on a daily basis. Our aim is to maintain our exceptional standards of customer service and delivery to all our customers throughout this difficult time. On a lighter note, Easter will soon be upon us and I hope you are all able to take a little time to spend with family, social distancing permitting. We shall still be making deliveries up until Good Friday so now is the time to get those last-minute celebration orders in. Once again Callebaut have a delicious recipe for a chocolate almond cake which has the added bonus of being gluten free and Dan’s Pick of the month is from CSM who have three flavours of their frozen Supreme Cookies to choose from. In these unprecedented times we are already aware that bakeries are some of the first businesses who are adapting to the challenges of feeding the nation in the light of customers panic buying and the depletion of stock on shelves all over the country. We have already seen a huge increase in the demand for ingredients for bread and as well as being able to keep our customers supplied 4 | walkerhumphreyltd.co.uk Bakers’ Blend | April 2020 RASPBERRY PIE FILLING Pack size: 6kg Code: PIE-RAS02 ONLY £13.49 RASPBERRY PIE FILLINGBakers’ Blend | April 2020 T: 01977 682 333 | 5 of the Month ONLY EACH! 19p6 | walkerhumphreyltd.co.uk Bakers’ Blend | April 2020 SAVOURY The lines between sweet & savoury bakery are blurring. Brits tastes for a mix sweet & savoury was fuelled by salted caramel & has led to herbs, salt and even bacon being added to sweet bakery. Muffins have appeared as savoury bakery items for a few years now but we are seeing more savoury muffins appear on the counters. AROUND THE WORLD Around the world with focus on the Olympics in Japan, cherry blossom, macha and yuzu are coming across from the east. Mediterranean flavours such as Italian herbs, tomato and olive oil are coming to the forefront. Nordic influence is clear to see with cinnamon buns becoming as mainstream as croissants. COLOUR POP In the Instagram world visual appeal continues to be key. VEGETABLE INCLUSIONS In addition to helping with colour pop they also help with increased fibre. BOTANICALS The continued popularity of botanical infused alcohol as well as nostalgia still being on trend are fuelling this. WELLBEING Consumer focus on wellbeing sees the inclusion of functional flavours such as ginger and turmeric. HYBRIDS Hybrids allowing some fun and experimentation the mash up continues, such as M&S yumnuts. FLATBREADS Ideal format for building up the amount of fibre (no reliance on the bubble structure of bread). LITTLE & LARGE Little and large mini versions allow consumers portion control as well as variety. Their size means they are utterly Instagrammable. Larger, tear and share type social sizes are also appearing more, for example the M&S foot long eclair. WRAPS Wrap up wraps provide a great carrier for food to go as they are easy to transport and eat on the go, thus satisfying consumer demand for convenience. EXPERIENCE Consumers are looking for more than just food, they are seeking experiences, so think about personalisation, theatre or indulgence. And then look for it on social media as Instagram ability is key for Gen Z. CAKE FOR ALL Vegan friendly products continue to launch to capitalise on the increasing demand. BRUNCH Brunch is on the rise 49% of people are eating more brunch than a year ago . 61% of consumers eat breakfast off premise so a great market for bakeries & food to go. Bakery Trends this AprilBakers’ Blend | April 2020 T: 01977 682 333 | 7 www.britishbakels.co.uk 01869 356400 Order today from Walker Humphrey Bakels have expanded the True Caramel range with NEW Raspberry Millionaires Caramel PF, so bakers can deliver a splash of colour and flavour to a wide range of patisserie applications. With all the delightful smooth texture of Millionaires Caramel PF. Excellent clean-cutting properties, perfect for a fruity twist on traditional caramel lines such as Millionaires Shortbread. Delicious raspberry flavour and natural colour. Palm free. Pack size: 12.5kg pail. Make a fruity addition to your patisserie range Caramel NEW Raspberry Millionaires Caramel PF £5 .00 off per pail Raspberry Millionaires Caramel Code: BAK-RMC01 Pack size: 12.5kg ONLY £41.888 | walkerhumphreyltd.co.uk Bakers’ Blend | April 2020 Walker Humphrey Amazing April Offers To place your order contact the Sales Team on 01977 682 333 Pin-it Premier Puff Pastry Blocks Code: PAS-PPB01 Pack size: 2x5kg ONLY £9.99 Chicken Curry Slice Code: FPS-CCS01 Pack size: 36 ONLY £24.00 12mm Diced Frozen Chicken Code: MEA-CHI01 Pack size: 2.5kg ONLY £12.97 DCL Instant Dried Yeast Code: SUN-YEA05 Pack size: 20x500g ONLY £44.95 Maitre Paul Vanilla Slices Code: FCP-MVS01 Pack size: 3x24 ONLY £39.99 Rocky Road Tray Bake Code: FCP-RRT01 Pack size: 2x900g ONLY £13.99 Caramel Slice Tray Bake Code: FCP-CTB01 Pack size: 2x900g ONLY £10.44 Wrights Meatball Marinara Slice 2478 Code: FPS-WMM01 Pack size: 36x175g ONLY £24.45 125/175 Frozen Prawns 10% - Belfield Code: MEA-PRA02 Pack size: 2kg ONLY £29.95 Bridor Croissant Code: FCP-SBC02 Pack size: 60x70g ONLY £18.50 Bridor Pain au Choc Code: FCP-PAC02 Pack size: 70x75g ONLY £24.50 Pukka Frozen Catering Sausages 8’s Code: MEA-SAU01 Pack size: 4.8kg ONLY £11.95 AMBIENTFROZEN FROZEN FROZEN FROZEN FROZENFROZENFROZEN FROZEN FROZEN FROZEN FROZENBakers’ Blend | April 2020 T: 01977 682 333 | 9 Celebrating Cake For Generations JOIN THE CONVERSATION renshawbaking.com • No artificial colours or flavours • Can be coloured easily by gel or paste • Easy to use, straight from the pail • Can be used for drip cakes and spreading Freeze Thaw Stable New RENSHAW CHOCOLATE FROSTING AND VANILLA FROSTING Quick Setting & Contact Wrappable Renshaw Vanilla Frosting Code: ICE-RVF01 | Pack size: 11kg ONLY £28.99 Renshaw Chocolate Frosting Code: ICE-RCF01 | Pack size: 11kg ONLY £31.50Next >