OUR REVIEW OF 2019 15% OFF MACPHIE CAKE MIXES RECIPE OF THE MONTH: RUDOLPH CUPCAKES THE TWELVE OFFERS OF CHRISTMAS Purchasing Manager, Dan takes a look back at 2019 and what’s to come in 2020. Grab an extra 15% OFF Macphie Sponge and Cremé Cake Mixes this December. Issue 12 | December 2019 | www.walkerhumphreyltd.co.uk | 01977 682333 This month’s delicious and festive recipe comes from Macphie. See page 15. Get ready for Christmas with twelve fantastic offers from Walker Humphrey. PASTRY PERFECTION THIS DECEMBER FROM PUKKA SEE OFFER ON PAGE 13 Bakers’ Blend Your monthly blend of news, offers and more... THE BAKER’S FRIEND SINCE 1963 Inside this issue... Try it yourself ... Find this recipe on page 15 WHOLESALE More than just ingredients2 | walkerhumphreyltd.co.uk TRADITIONAL MINCEMEAT FOR 60 YEARS John Morley TRADITIONAL MINCEMEAT 12.5KG PAIL CODE: MEA-MIN03 t. 01260 299911 e. sales@johnmorley.co.uk www.johnmorley.co.uk ONLY £19.95 PER BUCKETBakers’ Blend | December 2019 T: 01977 682 333 | 3 Welcome to December In this issue... To all our loyal customers we would like to say a huge thank you for your business this year. We are already looking forward to 2020 when we aim to continue to provide you with support for all your baking needs, along with great, new products and special offers. On behalf of everyone at Walker Humphrey I would like to wish you all a happy Christmas and a very prosperous New Year. Martin Humphrey, Managing Director 121410 15% OFF MACPHIE CREME AND SPONGE CAKE MIXES 4 IREKS BROWNIE: ONLY £28.85 PER PACK! WRIGHTS PORK PIES FROM ONLY 44P EACH! 10% OFF DAWN DOBLA PRODUCTS I can’t believe we are almost at the end of 2019 and what an interesting, somewhat frustrating year of ups and downs it has been. With the Brexit no shows and now the possibility of a change in government it looks like 2020 might provide more of the same. But until something happens life still carries on as usual and this month, at least, we can look forward to one of the busiest and most enjoyable times of the year. And what could be better to kick of the festive month than seasonal offers from a range of our suppliers. From a delicious brownie mix from Ireks, festive finishes from Dawn Foods, Ruby chocolate from Callebaut to Macphie cake mixes and mincemeat from John Morley there are plenty of sweet deals to choose from. Our recipe of the month also comes from Macphie; using their delicious Chocolate Orange Sensation cake mix combined with a divine caramel icing these eye-catching reindeer cupcakes will go down a treat on any Christmas display Not forgetting the savoury side of Christmas we also have great prices on Pukka pastry and Wrights pork pies. And, just to get into the festive spirit, head on over to our WH deals page for our very own 12 offers of Christmas on a range of ambient, frozen and chilled products. WH P ick of the Month The WH pick of the month is Classic Bacon from Becketts in a 2.25kg pack this is ideal for creating irresistible sandwiches at only £8.15 is a quality product without the premium price tag. See offer on page 84 | walkerhumphreyltd.co.uk Bakers’ Blend | December 2019 www.ireks.co.uk | www.ireks.ie IREKS OFFER PRICE £ 28.85 WH code: MIX-BRO01 Name: IREKS BROWNIE Pack Size: 12.5 kg German for quality since 1856Bakers’ Blend | December 2019 T: 01977 682 333 | 5 opening times... Christmas Eve 7.30am - 4.00pm Christmas Day CLOSED Boxing Day CLOSED Friday 27th December 7.30am - 4.00pm Saturday 28th December CLOSED Sunday 29th December CLOSED Monday 30th December 7.30am - 4.00pm Tuesday 31st December 7.30am - 4.00pm Walker Humphrey are proud to deliver our products fresh to the following areas of Great Britain: • Yorkshire • Lincolnshire • Nottinghamshire • Lancashire • County Durham • Tyne & Wear • Cheshire To check if your delivery area is covered then please call our sales team on 01977 682333 Delivering direct to your door... Customers have an allocated account manager, who knows you and understands your business. Account managers will visit you monthly if you require, keeping you informed of market changes and special offers, making sure Walker Humphrey are working in a way that works for you. If you would like to arrange an appointment with a Sales Manager, please contact Customer Services on 01977 682333 Richard Bradford Sales Manager 07365 437380 richard@walkerhumphreyltd.co.uk Paul Howden Sales Manager 07392 086962 paul@walkerhumphreyltd.co.uk Christmas *Christmas opening times subject to change during the Christmas period6 | walkerhumphreyltd.co.uk Bakers’ Blend | December 2019 of the year... Wow! It really doesn’t seem a year since I started writing this column, all the way back in January. Since then I have brought you well over 40 products, some were well received and others not so; it’s a good job I don’t claim to be perfect! As it is now December, I thought we would revisit five of the best products we have launched in 2019. Firstly, we have the Mini Ham & Cheese Jambon which joined its bigger brother in our savoury lineup. These 35g puff pastry parcels are perfect for a mini snack, in a buffet selection or for picnics. Look out for them on our back page. Another line, perfect for Christmas buffets is the Wrights Mini Cake Assortment. This thaw and serve selection is ideal for afternoon teas as well and has something for everyone including mini versions of the classic favourites: Chocolate Eclairs, Finger Doughnuts, Fruit Scones, Carrot Cakes, Chocolate Brownies, Custard Slices and Cheesecake Slices. Back in June we bought you Callebaut’s Ruby Chocolate RB1. A new type of chocolate, from the ruby cocoa bean, its fruity and fresh flavor, paired with its pink colour makes it perfect for reinventing classic products, as demonstrated by our Ruby Tiffin. Ruby chocolate was one of the tastes of 2019 and is on special offer in a 2.5kg pack this month. It was only last month we added a Christmas Sandwich Filling to our fresh sandwich filling range. Packed with turkey breast, sausage, bacon, cranberry and stuffing in mayonnaise. This is sure to add a festive feel to any sandwich menu. Finally, our best-selling new product of the year was John Morley Premium Mincemeat. This sumptuous mincemeat is quickly becoming a customer favourite and, luckily, we still have stocks for you to make mince pies right up until the last minute; look out for this month’s offer. So, there we have it, the best of 2019; we will see you in January for a whole new set of fantastic products! Dan Watson, Purchasing Manager See offer on page 2 See offer on page 8 See offer on page 8 See offer on page 8 Our BestBakers’ Blend | December 2019 T: 01977 682 333 | 7 Callebaut.gb@Callebaut_UKIECallebaut Chocolate FOR RECIPE INSPIRATION VISIT WWW.CALLEBAUT.COM BELGIAN CHOCOLATE RUBY TIFFIN P E R F E C T F O R W I N T E R T R E A T S INGREDIENTS Callebaut Ruby Chocolate Callets 450g Butter 100g Golden syrup 140ml Gluten free rich tea biscuits 250g Chopped cranberries and cherries 250g Grape seed oil 115ml Beetroot powder to colour METHOD Place 300g of the ruby chocolate, butter and golden syrup into a plastic bowl and melt in the microwave • Break the biscuits into small pieces and fold through the chocolate mix • Fold through the dried fruit or nuts • Place the mixture into a baking tin and lightly flatten • Place into the fridge to set for a couple of hours • To make the glaze, melt 150g of the ruby chocolate to 31°C and then add in the grape seed oil and beetroot powder • allow to set for another few hours • To serve, cut into desired sizes NEW Deliver a solution for your customers without compromise. Using only the finest ingredients, Callebaut ® has been crafting its Finest Belgian Chocolate in the heart of Belgium for more than 100 years. Callebaut ® chocolate enables bakers to deliver a Lasting Impression that will keep your customers coming back. GLUTEN FREE CHO-RB1 | 2.5kg OFFER PRICE: £25.56 8317_1910_2 - Callebaut - 186x262_Ad.indd 114/10/2019 11:238 | walkerhumphreyltd.co.uk Bakers’ Blend | December 2019 Craigmillar Plain Creme Mix FJF Code: MIX-APC01 Pack size: 12.5kg ONLY £19.99 Gingerbread Men Code: SUN-GBM01 Pack size: 105 Pieces ONLY £22.99 Assorted Chocolate Beans Code: CHO-BEA01 Pack size: 3kg ONLY £14.99 Potato Flakes Code: SAV-PFL02 Pack size: 12.5kg ONLY £17.68 Dawn Plain Super Sponge Code: MIX-DPS01 Pack size: 12.5kg ONLY £29.95 Dawn Chocolate Super Sponge Code: MIX-DCS01 Pack size: 12.5kg ONLY £34.99 Macphie Chocolate Orange Sensation Cake Mix Code: MIX-COR01 Pack size: 12.5kg ONLY £49.50 Christmas Sandwich Filling Code: SAN-CHR01 Pack size: 1kg ONLY £7.99 Becketts Bacon A11 – Classic (2.25kg) Code: MEA-BAC01 Pack size: 2.25kg ONLY £8.15 Golden Bake Mini Ham & Cheese Jambons Code: FPS-JAM02 Pack size: 100x35g ONLY £14.95 Wrights Mini Dairy Cream Cake Assortment Code: FCP-WDA01 Pack size: 40 ONLY £14.75 Wrights Chicken & Ham Slice 2086 Code: FPS-WCH01 Pack size: 36x175g ONLY £18.99 AMBIENT AMBIENT AMBIENT AMBIENT AMBIENT AMBIENT AMBIENT CHILLED CHILLEDFROZENFROZENFROZENWH P ick of the Month 1 5 9 2 6 10 3 7 11 4 8 12 To place your order contact the Sales Team on 01977 682 333Bakers’ Blend | December 2019 T: 01977 682 333 | 9 Our yearly round up 2020. With another Veganuary just around the corner, we should all be ready for consumers to be looking for something new, different and free from animal products. Food-to-go – Making anytime mealtime The Food-to-go market is booming in the UK, with this type of meal now accounting for one third of all out of home meals. It seems that within the FTG market customers are driven by price, convenience and quality with 32% of consumers saying food quality was a necessity. With expectations that the entire FTG sector is to grow by £2 billion by 2022, there is a lot of competition wishing to gain a share of the market. The retailers who will succeed will be the ones that can offer a wide variety of hot and cold options which cater to key demographics. In 2020, we can expect to see a large growth in breakfast and healthy snacking with customers looking for global foods and plant- based options. Dan Watson, Purchasing Manager As December rolls around it only seems natural to look back on the year we have had and try to make sense of what has gone before. 2019 has certainly been a tumultuous year. With the political landscape dominated by uncertainty there will unfortunately still be no end to the confusion as we enter a new year. However, despite all this upheaval, 2019 hasn’t all been doom and gloom. Take for instance British sport. With another stellar year of victories in the cricket world cup and women’s 6 nations, to name but a few, there has certainly been lots to celebrate and take our minds off the turmoil around us. But what have been the main influencers in the bakery sector as a whole this year? It seems 2019 was abound with buzzwords and trends including but by no means limited to: Ruby chocolate, rhubarb, botanical flavours, and reduced sugar. However, while many of these will continue into 2020, the biggest trends of the year have to be Veganism and Food-to-go. Veganism – How meat-free became mainstream Although Veganuary has been celebrated every January since 2014, pre 2019, veganism was still viewed somewhat as a niche diet. However, its popularity had in-fact been on a steady rise and it seems January 2019 was very much a tipping point for veganism when it finally became mainstream. Veganism and meat-free eating are both associated with ethical, environmental and health benefits and the rise in people switching from more traditional diets to vegan, vegetarian and flexitarian ones, means that meat-free is here to stay. The benefit to businesses of this new-age of eating is the untapped potential of the market, allowing plant-based versions of classic favourites to appeal to many – who can forget Greggs’ Vegan Sausage roll? This year, a steady stream of new vegan suitable products entered the market place, and we cannot see this trend stopping in Who can forget Greggs Vegan Sausage Rolls A steady stream of new vegan products has entered the marketNext >