POST COVID-19 TRENDS TO WATCH OUT FOR £5 OFF CREMBELS FUDGE ICE DAN’S PICK OF THE MONTH WALKER HUMPHREY OCTOBER OFFERS Food is more important than ever in the ‘New Normal’. See more on page 6. £5 off this October on Craigmillar Chocolate & Caramel Crembel Fudge Ice. Issue 19 | October 2020 | www.walkerhumphreyltd.co.uk | 01977 682333 Dan’s October Pick of the Month goes to our flaked and ground almonds. See page 9. Brilliant savings on everything from Ground Ginger to Halloween Muffins! See back cover for more. RENSHAW 250g HALLOWEEN ICING PACKS ONLY 99p! AVAILABLE IN DEEP PURPLE, TIGER ORANGE, LINCOLN GREEN AND JET BLACK. SEE PAGE 2 Bakers’ Blend Your monthly blend of news, offers and more... THE BAKER’S FRIEND SINCE 1963 Inside this issue... WHOLESALE More than just ingredients2 | walkerhumphreyltd.co.uk Bakers’ Blend | October 2020Bakers’ Blend | October 2020 T: 01977 682 333 | 3 Welcome to the October Issue In this issue... With health and safety paramount, none more so in these times, we would like to reassure you that as a business we take the issue of COVID-19 very seriously and details of our compliance can be found in this issue. As a family run business, we are keen to support community groups and are pleased to be able to announce our new sponsorship of a local children’s football team. Don’t forget you can keep up to date by following us on social media and if there is anything you would like us to source for you then please don’t hesitate to get in touch with our sales team. Martin Humphrey, Managing Director 11159 GROUND ALMONDS ONLY £5.75 PER KG 5 DARK CHERRY FRUIT FILLING £1.82 PER KG MEATBALL MARINARA SLICES ONLY 60P EACH RECIPE: SPOOKY EYED CUPCAKES Autumn certainly arrived with a swift change in the weather which also seemed to coincide with the announcement of further restrictions. Despite becoming used to having our plans curtailed it’s certainly going to be a strange, few months ahead as the traditional calendar of seasonal events such as Halloween parties, organised firework displays and bonfires are likely to be somewhat different this year. However, that doesn’t mean that celebrations won’t be taking place as families will be even more determined to keep traditions alive but instead of mass crowd gatherings there will, no doubt, be thousands of smaller, family celebrations in homes and gardens across the country. This gives the bakery industry a fantastic opportunity to cater to the demand for spookily themed products such as the amazing Halloween cake made with Renshaw icing or the spooky eyed cupcakes in this month’s recipe from CSM. This year, more than ever, there will be nostalgic adults wanting to share their own childhood memories of, gingerbread, toffee apples, parkin and a whole host of seasonal, comforting treats. Continuing the seasonal trend our WH offers’ page this month includes some Halloween specials. Meanwhile, Dan has gone nuts over his Pick of the Month with a great offer on both flaked and ground almonds. Our suppliers this month include Puratos, John Morley, Wrights, Ireks, Craigmillar and Zeelandia who have offers on a range of products while Callebaut have provided another delicious recipe, this time using their popular ruby chocolate. Get in touch Cooked up one of our recipes (or invented your own)? Enjoyed our products? Let us know and share your pictures with us - we’d really love to hear from you. Like WalkerHumphreyltd Email sales@walkerhumphreyltd.co.uk Follow @WalkerHumphreyltd Tweet Walker_Humphrey4 | walkerhumphreyltd.co.uk Bakers’ Blend | October 2020 FANG-TASTIC HALLOWEEN PROFIT Together we rise ! For more information and inspiration visit our website dawnfoods.com and sign up to our e-newsletters to stay informed! To order, contact your local sales representative. Promotion period 1st September to 31st October 2020. Subject to availability and while stocks last. Take advantage of the third biggest occasion in the UK! Create chillingly delicious Halloween treats with our versatile sweet bakery products and boost your seasonal profits . Stock up for the event and claim this ghoulish giveaway. Buy any 5 of the participating Bases and Frostings and you’ll get a FREE Halloween Toolkit* with Dobla ® Chocolate Bat Decorations inside. ORDER NOW! Be prepared for Halloween with our delicious frozen Blood Orange and Chocolate Chunk Muffin, Blood Orange, White Chocolate and Cranberry Cookie, duo-filled Orange and Blackcurrant Donut and ready to use Pumpkin Filling! DAWN ® CRÈME CAKE BASE - PLAIN 12.5kg - bag DAWN® CRÈME CAKE BASE - CHOCOLATE 12.5kg - bag DAWN ® EXTRA MOIST MUFFIN BASE - PLAIN 12.5kg - bag DAWN ® EXTRA MOIST MUFFIN BASE - CHOCOLATE 12.5kg - bag DAWN® VANILLA FROSTING 6kg - pail DAWN ® CHOCOLATE FROSTING 6kg - pail DAWN ® ORANGE FROSTING 6kg - pail FOR THE FREE HALLOWEEN TOOLKIT* PURCHASE ANY 5 FROM THE FOLLOWING: NEW HALLOWEEN PRODUCTS THE ARE BACK ... FREE HALLOWEEN GIVEAWAY! *Subject to availablity and while stocks last. More information at dawnfoods.com/uk dawnfoods.com/uk 01386 760843Bakers’ Blend | October 2020 T: 01977 682 333 | 56 | walkerhumphreyltd.co.uk Bakers’ Blend | October 2020 Food is more important than ever in the ‘New Normal’ The whole world has changed around us, influences have shifted, opportunities have morphed, and life experiences have become digital as we move into the ‘New Normal’. Trend predictions from the beginning of the year have been adapted to meet new consumer needs. After the initial panic buying, food has been one of the “saving graces” of lockdown. The nation has relied on their food choices. When everything else is out of their control they can still choose what they eat, even embracing home baking and cooking as family entertainment. Consumer research shows that the no.1 reason we bake at home in the UK is simply because we love it. Taste and freshness remain key factors when buying baked goods and patisserie and there has been a rise in awareness of price and healthiness amongst consumers since the Covid-19 pandemic began. Post covid trends Health everyday: Food for physical and mental wellbeing With increased periods of loneliness and with routines upturned, mental health issues are on the rise. Consumers have been seeking out products such as CBD that can help manage their anxiety. CBD has been gaining popularity since 2019 but will now move from niche to more mainstream. Consumers try to improve their health through food and drink, physically people are exercising more than ever. With free online access to an abundance of exercise classes that cater for all tastes and abilities there is a heightened desire for healthy foods to complement the fitness regimes. Although some people have really embraced the lockdown period to improve their health, obesity levels have also risen. People have been using food and alcohol to indulge themselves, routines have been turned on their heads including not being able to exercise. There are clear links between Covid 19 recovery being hindered by obesity leading the government to revisit previous measures such as reduced sugar, salt and fat and campaigns to increase exercise. A new area of interest is eating for immunity. An abundance of publicity and advice in the media focusing on simple steps including eat more vegetables, get better sleep and eat wholegrains has led to a surge in products making immunity claims. There has also been an accelerated interest in well known ‘healthier’ products and ingredients such as fermented products, wholegrains, fibre and seeds for gut health as well as fruits, vegetables and plant based alternatives for healthier options . More shelf-space is being created in retail as people plan to continue to implement the changes they have m ade. The increase in online shopping will create a new platform to monitor these trends more closely. The digital era: Any food we want delivered From food shopping to parties and business meetings, a whole new world of ‘online’ has opened up, from seasoned users of the internet to those that were previously sceptical all have embraced the digital era. Lack of bread in retailers led consumers to look elsewhere to purchase it, in turn creating a resurgence in high-street bakery and craft style breads. As we come out of lockdown it’s vital that bakers use the new routes to market online and continue to deliver; 49% agree that all stores & restaurants should be able to deliver to the home. Online meeting rooms have gained huge popularity both for personal and business reasons and this is set to continue. People have realised they can do everything they need without having to leave the house. Online events will grow in popularity over the next few years as people will have less disposable income to attend these events in person. All these factors combined, have created a new exciting food occasion that businesses are already beginning to cater for - the ‘at home event’. With the new restriction and curfews being imposed celebrations are going to be spread over more days meaning people are having birthday week’s rather than one day and Halloween and Christmas will likely be spent at home in small groups and over Zoom style meetings that will spread over several days. Behind closed doors: Time for breakfast and affordable indulgence Many people have been working from home and have found it beneficial, 43% of people plan to incorporate working from home into their working weeks going forward. This has created a real shift in the breakfast market. For years the breakfast-at-home market has been in decline with people opting for on-the- go options, snacking mid-morning or even skipping breakfasts entirely. During lockdown consumers have been embracing the lack of commute time to sit down with the family and enjoy breakfast as an occasion again. Although there is a lot of focus on health it is important not to forget that indulgence is still a very high priority consumer, 40% consumers are still looking for indulgent products however with money being a bit tighter they might be smaller, less often but more indulgent– it is all about making the product stand out. The increase in online shopping will create a new platform to monitor these trends more closely. The new world outside: A more cautious approach to food purchases There is a clear desire to get back out in the world, with many UK consumers looking forward to going back to life as normal, but there is an underlying nervousness about staying healthy. We already have high hygiene expectations in the UK but 81% consumers are looking for increased hygiene measures including; more packaged and individually wrapped products - 59% agree packed baked goods are a better guarantee for hygiene. Handmade claims will become less appealing and should be removed (a stark contrast in the claims being made at the start of 2020). Social distancing will continue, and consumers will actively look for more hygienically produced and stored food - focusing on staff cleanliness and training in handling potential risk. Value for money is also going to be critical and will influence purchase decisions in retail and food service. 41% of families expect financial losses and 48% will pay more attention to the amount spent on food than before the crisis. The world has changed and so have many consumer priorities and concerns, but one thing has remained the same – we’re still a nation of food lovers. Consumers may be feeling cautious about spending and concerned for their health, but food can play a key role in our happiness and wellbeing as we all adapt to the ‘New Normal’.White Sugar Ghost 26mm Code: SUG793 Pack size: 420 ONLY £16.31 Black Sugar Bats 37mm Code: SUG695 Pack size: 450 ONLY £18.71 Halloween Button Pipings 25mm Code: 299 Pack size: 240 ONLY £20.61 Assorted Halloween Sugar Pipings 25mm Code: 267 Pack size: 250 ONLY £22.38 Gingerbread Skeleton Sugar Plaque 163x75mm Code: SUG735 Pack size: 60 ONLY £26.66 Spider Rings 55x53mm Code: SP102 Pack size: 144 ONLY £4.80 Halloween Cupcake Sugarettes 31mm Code: SUG737 Pack size: 450 ONLY £18.21 Halloween Bakeable Waferettes 30mm Code: WFL442 Pack size: 420 ONLY £14.06 Halloween Face Sugar Pipings 25mm Code: 442 Pack size: 250 ONLY £28.95 Halloween Pearls 10mm Code: 25145 Pack size: 80g ONLY £4.08 Spooky Biscuit Plaques 73mm Code: SUG870 Pack size: 48 ONLY £11.56 Orange Bun Cases 51x38mm Code: BUN-OCC01 Pack size: 360 ONLY £6.98 Halloween Decorations Walker Humphrey ONLY WHILE STOCKS LAST!8 | walkerhumphreyltd.co.uk Bakers’ Blend | October 2020 8 | walkerhumphreyltd.co.uk OFFER PRICE £30.99 PER 12.5KG Product Code: CUS-ICP02 Product Description: Ireks Patisserie Custard Light German for quality since 1856 www.ireks.co.uk Follow us on LinkedIn or subscribe to our newsletter to get the latest information about IREKS U.K. Ltd. If you are interested in getting recipes, please contact your rep.Bakers’ Blend | October 2020 T: 01977 682 333 | 9 of the Month Ground Almonds Code: NUT-GAL02 Pack size: 10kg £57.50 Flaked Almonds Code: NUT-FAL03 Pack size: 10kg £59.95 TO PLACE YOUR ORDER CONTACT THE SALES TEAM ON 01977 682 333 WalkerHumphreyltd @WalkerHumphreyltdWalker_Humphrey FLAKED & GROUND ALMONDSNext >