FREE HALLOWEEN GIVEAWAY FROM DAWN! 10% EXTRA IREKS SPELT & HONEY PER PACK DAN’S PICK OF THE MONTH YOUR OWN PERSONALISED WEB SHOP Buy any 5 participating bases or frostings and get a FREE Halloween toolkit. See page 4. Speltember is here with this tasty promo pack from Ireks. See offer on page 2. Issue 18 | September 2020 | www.walkerhumphreyltd.co.uk | 01977 682333 Dan’s Pick of the Month goes to John Morley Mincemeat. See offers on page 14. Puratos are offering WH customers 3 months FREE on their new e-commerce platform! See page 12. FROM ONE FAMILY TO ANOTHER WE’RE EXCITED TO ANNOUNCE OUR MUCH-AWAITED ROLTONS ACQUISITION HAS BEEN ALLOWED TO GO AHEAD! SEE PAGE 8. Bakers’ Blend Your monthly blend of news, offers and more... THE BAKER’S FRIEND SINCE 1963 Inside this issue... WHOLESALE More than just ingredients Try it yourself ... Recipe on page 152 | walkerhumphreyltd.co.uk Bakers’ Blend | September 2020 www.ireks.co.uk Speltember is here 10% extra in each bag! OFFER PRICE – £ 53.65 – WH code: BRE-SPE03 name: Ireks Spelt & Honey Promo Pack pack-size: 27.5 kg Ireks Spelt & Honey Promo Pack Code: BRE-SPE03 Pack size: 27.5kg ONLY £53.65Bakers’ Blend | September 2020 T: 01977 682 333 | 3 Welcome to the September Issue In this issue... And finally, some exciting news that, after months of waiting due to the pandemic, we are now able to reveal to you. Thanks to the offer of another family run company, and customer of ours, Roltons of Oldham, we have taken steps to expand our business across the Yorkshire and Lancashire regions. Brothers, Peter and Martin Hey, were keen to find a similarly run company to buy their business and over the coming months we will be working with them to ensure a smooth transition into the Walker Humphrey family. Have a lovely September and thank you for your custom. Martin Humphrey, Managing Director 9157 EVERYTHING YOU KNEED: MACPHIE BREAD MIX 5 CSM MEDITERRANEAN TIGER PASTE FROM £24.75 WALKER HUMPHREY HALLOWEEN OFFERS RECIPE: PEANUT BUTTER & SEA SALT BROWNIES For many families the return of children to school will be a very welcome one this month after what, in many homes including mine, has been a very long six months! It’s all about the bread this month with great offers from Ireks, CSM, Macphie and Bakels but September also sees us already looking forward to Halloween. This is one of the few celebrations this year that is likely to still go ahead and to help you get into the spirit of things there are some great new products from Dawn Foods along with offers on our in-house page. Renshaws range of caramels continue the sweet theme along with another great recipe from Callebaut and Bridor have a selection of tempting breakfast pastries on offer. But for the savoury option look no further than a new pasty from Pukka. It might seem a long way off but now is the ideal time to stock up early for Christmas by taking advantage of some great discounts throughout September including Dan’s Pick of the Month of both premium and standard mincemeats from John Morley. For bulk orders please contact your account manager or customer services. To help ease the pressure of socially distanced shopping experiences, Puratos have launched a fantastic new service in the UK. Already popular in Europe, Bakeronline allows your customers to order and pay for their bakery goods from your very own web-shop. Puratos will create your personalised web- shop and provide ongoing support - ideal for keeping your customers happy with the new way of shopping locally. Get in touch Cooked up one of our recipes (or invented your own)? Enjoyed our products? Let us know and share your pictures with us - we’d really love to hear from you. Like WalkerHumphreyltd Email sales@walkerhumphreyltd.co.uk Follow @WalkerHumphreyltd Tweet Walker_Humphrey4 | walkerhumphreyltd.co.uk Bakers’ Blend | September 2020 FANG-TASTIC HALLOWEEN PROFIT Together we rise ! For more information and inspiration visit our website dawnfoods.com and sign up to our e-newsletters to stay informed! To order, contact your local sales representative. Promotion period 1st September to 31st October 2020. Subject to availability and while stocks last. Take advantage of the third biggest occasion in the UK! Create chillingly delicious Halloween treats with our versatile sweet bakery products and boost your seasonal profits . Stock up for the event and claim this ghoulish giveaway. Buy any 5 of the participating Bases and Frostings and you’ll get a FREE Halloween Toolkit* with Dobla ® Chocolate Bat Decorations inside. ORDER NOW! Be prepared for Halloween with our delicious frozen Blood Orange and Chocolate Chunk Muffin, Blood Orange, White Chocolate and Cranberry Cookie, duo-filled Orange and Blackcurrant Donut and ready to use Pumpkin Filling! DAWN ® CRÈME CAKE BASE - PLAIN 12.5kg - bag DAWN® CRÈME CAKE BASE - CHOCOLATE 12.5kg - bag DAWN ® EXTRA MOIST MUFFIN BASE - PLAIN 12.5kg - bag DAWN ® EXTRA MOIST MUFFIN BASE - CHOCOLATE 12.5kg - bag DAWN® VANILLA FROSTING 6kg - pail DAWN ® CHOCOLATE FROSTING 6kg - pail DAWN ® ORANGE FROSTING 6kg - pail FOR THE FREE HALLOWEEN TOOLKIT* PURCHASE ANY 5 FROM THE FOLLOWING: NEW HALLOWEEN PRODUCTS THE ARE BACK ... FREE HALLOWEEN GIVEAWAY! *Subject to availablity and while stocks last. More information at dawnfoods.com/uk dawnfoods.com/uk 01386 760843Bakers’ Blend | September 2020 T: 01977 682 333 | 5 Mediterranean Tiger Paste Code: TOP-MTP01 Pack size: 4kg ONLY £24.75 Country Taste - Tiger Paste Code: TOP-TIG01 Pack size: 10ltr ONLY £45.50 Black Pepper and Sea Salt - Tiger paste Code: TOP-TSP01 Pack size: 10ltr ONLY £49.996 | walkerhumphreyltd.co.uk Bakers’ Blend | September 2020Bakers’ Blend | September 2020 T: 01977 682 333 | 7 Everything you knead…in one mix Complete Bread Mix Available in 12.5kg packs Suitable for vegetarians & vegans Just add water to this store cupboard staple to create everything from baguettes, focaccia and ciabatta to pizza bases, Chelsea buns and loaves. Serving Suggestion MacphieUK | 0800 085 9800 Macphie Ltd, Glenbervie, Stonehaven, AB39 3YG, Scotland www.macphie.com Macphie’s Complete Bread Mix for inspiring recipe ideas visit macphie.com8 | walkerhumphreyltd.co.uk Bakers’ Blend | September 2020 From one family to another The pandemic has halted many a project this year but there does now seem to be some light at the end of the tunnel. This has been particularly true here at Walker Humphrey as with the lifting of many restrictions we are finally able to announce that a much-awaited company acquisition has now been allowed to go ahead. Back in March we were approached by one of our customers, Roltons, who asked us if we would be interested in buying their business. Having a very similar company ethos to our own, brothers Martin and Peter Hey were keen that their loyal customer base, built up over the last four decades, would be passed over to a company who offered the same levels of service and dedication to their customers as themselves. Martin said that Walker Humphrey was the obvious choice as being a family run business they have the customers’ needs at heart and despite operating on a larger scale than Roltons the two wholesalers are very similar in many ways. Both companies have a long history of excellent service through the generations and will go out of their way to solve issues and get things done quickly for their customers. Trading as Roltons Yeast the company was established in Oldham just after the Second World War as a one man, bike delivery service at a time when many people began to bake bread to sell on their local streets. Leo Roltons saw a gap in the market and began delivering boxes of yeast to these street traders, many of whom went on to establish bakeries themselves. As demand grew, Leo’s business was incorporated in 1947 and was eventually sold to a Mr Cook who expanded the business to provide other bakery wholesale products. In the early eighties, Peter and Martin’s father, Alan, bought the business after having years of experience within the baking industry, first as a wagon driver, then as a rep before becoming the MD of Bowers Bakery Service. Retiring in 1989, the business was passed onto Alan’s sons who already worked for the company. By offering a fair price for their goods and a personal service Peter and Martin were able to continue to grow a loyal following of customers from around the Manchester, Oldham and Huddersfield areas. Having served in all aspects of the business from delivery driving to ordering, selling and working in the shop, customers have said they will really miss the brothers which Martin said he and Peter very much appreciated. However, after 42 years in the family business, Peter is now looking forward to retirement where holiday plans and playing golf are high on the agenda. Martin, who has worked for 31 years says he’s not ready to retire quite yet and after a well-deserved adventure break in Wales is going to spend more time in his other role as a fitness teacher. Martin and Peter will continue to work with Walker Humphrey over the next few months to enable a smooth transition for their customers and Martin Humphrey said, “We are delighted that Martin and Peter have chosen WH to pass their business onto and we are determined, as a family managed company, to continue to provide the loyal Roltons customers with the excellent service they have come to expect thanks to the Hey brothers.” Keeping you up to date with all our latest news and offers You can keep up to date with all our latest news and offers by signing up to our email database via our website, or following us on social media Like WalkerHumphreyltd Email sales@walkerhumphreyltd.co.uk Follow @WalkerHumphreyltd Tweet Walker_HumphreyWhite Sugar Ghost 26mm Code: SUG793 Pack size: 420 ONLY £16.31 Black Sugar Bats 37mm Code: SUG695 Pack size: 450 ONLY £18.71 Halloween Button Pipings 25mm Code: 299 Pack size: 240 ONLY £20.61 Assorted Halloween Sugar Pipings 25mm Code: 267 Pack size: 250 ONLY £22.38 Gingerbread Skeleton Sugar Plaque 163x75mm Code: SUG735 Pack size: 60 ONLY £26.66 Spider Rings 55x53mm Code: SP102 Pack size: 144 ONLY £4.80 Halloween Cupcake Sugarettes 31mm Code: SUG737 Pack size: 450 ONLY £18.21 Halloween Bakeable Waferettes 30mm Code: WFL442 Pack size: 420 ONLY £14.06 Halloween Face Sugar Pipings 25mm Code: 442 Pack size: 250 ONLY £28.95 Halloween Pearls 10mm Code: 25145 Pack size: 80g ONLY £4.08 Spooky Biscuit Plaques 73mm Code: SUG870 Pack size: 48 ONLY £11.56 Orange Bun Cases 51x38mm Code: BUN-OCC01 Pack size: 360 ONLY £6.98 Halloween Decorations Walker Humphrey ONLY WHILE STOCKS LAST!Next >